Sitecore is the most likely CMS to gain attention in the enterprise world, simply because of its powerful scalability and ease of use of both developers using Visual Studio or Marketers using the web content management interface; either way if you know Microsoft technology, Sitecore will be an easy transition for your team with tools that are very intuitive and easy to learn.
But what really sets Sitecore apart in terms of being a powerful CMS is that it can bring proven ROI to business. The most important feature to look at when looking at CMS is how well does the CMS help to increase and convert traffic to your website, and Sitecore CMS delivers through industry-leading web content management tools.
If you are just using your site as brochureware for potential clients, you are missing out on a lot of potential returning traffic and loyal visitors that can provide valuable feedback and potentially turn into future leads. What if you could build a website that would automatically show content that is relevant to each user’s interest? What if you could create a web page and see it reach page one on Google search time and time again for competitive keywords? All of this and more is possible with the robust and out-of-the-box Web 2.0 tools from Sitecore CMS.
What really separates Sitecore from the competition is not just the usability and scalability, but the easy integration with top services, including SharePoint, CRM, Google Analytics, and other resources that can boost productivity and market success for your business. What is even more impressive is the fact that these tools are not only easy to integrate, but just as easy to use in conjunction with the Sitecore intuitive interface.
While Sitecore offers impressive solutions for businesses to improve website traffic as well as improve user web experience, Sitecore also provides a great way to track the success of marketing and sales campaigns. Get the real-time stats and facts from your users to discover better ways to convert your traffic into more leads and sales. If you are not improving your site so that it allows users to interact and have a reason to come back, you are missing out on a lot of opportunities.
Some of the top features of Sitecore CMS are include solutions that offer better insight to website user behavior as well as tools to increase site visitors.
Content profiling based on user interests. User behavior affects the content they are shown relevant to their activities as well as consumed information and documents, which provides for a targeted user experience.
Perhaps one of the most important elements of Sitecore is the flexible ability to repurpose content for different formats needed by users. From different browsers such as Internet Explorer, Firefox, Safari, and Chrome, to mobile devices such as iPhone, Android, and Windows Phones, content on Sitecore can be repurposed to meet the viewing standards of each format for a robust web experience.
Visitor experience analytics measure conversion of traffic and end user behavior.
Create multivariate A/B testing and choose the version that converts the best for your website with advanced analytics and reporting.
Easy integration with other tools that you already use, such as Google Analytics, SharePoint, and other third party modules.
Improve your sites search engine ranking through state-of-the-art SEO tools that not only helps increase Google ranking, but also improve the search experience for visitors on your website.
Simplified and user-friendly tools with the well-known Microsoft Ribbon-style interface make for less complicated yet robust content management tools.
Built on a flexible .NET framework, Sitecore allows for easy integration with any and all line of business applications, from ERP suites to CRM systems.
As one of the most scalable CMS available, Sitecore provides enterprise level architecture that is built from the ground up.
Web 2.0 is an essential part of the success of websites. Sitecore offers robust Web 2.0 tools, including Wikis, blogs, forums, polls, RSS feeds, social networking, and more interactive user experiences that can improve returning traffic and visitor loyalty. |